what is the purpose of a hashtag?

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Hashtags are a relatively new feature on LinkedIn, just added in 2018. Using hashtags is a great way to give your content a little boost and increase your click through rates. x; 13,570; x x; 13,570; x Pet Product SEO For example, if you’re at an event, odds are, this hashtag will be printed on banners, pamphlets, or even the t-shirt that you are racing in! This functionality allows you to engage with content that is relevant and interesting to you. Let’s use an example to demonstrate this. They’re versatile, and fit so many different occasions and purposes. Of course they do! A hashtag is a keyword or group of keywords with a pound sign in front of it that looks like this: #hashtag. In today’s world of social media, users can quickly get bogged down by information overload. Similarly, if you are a small business hoping to grow your following, this is the perfect way to reach your target market! Hashtags make your content discoverable online and picked up by other accounts. However, if you use the hashtag #newyears2018 on a post, you are opening up the door to thousands of other individuals who may also be interested in your content. Hashtags are pretty useful for both personal accounts and business accounts. So now that you know the origin of the hashtag and what purpose they serve, the next question you should ask yourself is why you should use them. A business should use hashtags if they are used correctly. Law Firm SEO They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. What is the purpose of a hashtag? Technology SEO. SaaS SEO Whether you are using a hashtag as an individual or as a business hashtags can help you to streamline your communication, boost your content in searches, and add context to your posts as well. Because of this, hashtags can help build your brand. For example, on New Year’s Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. Once you get above three hashtags, or when your post has more hashtags than text in it, your post begins to look spammy, which may turn off your readers. Computer Repair SEO Carpet Cleaning SEO Although hashtags can appear to be nothing more than funny and witty things you add to the end of your social media posts, they do serve a purpose. Hashtags can also be found to discover the content of other accounts. Do they serve a purpose? Now, both businesses and individuals use hashtags to organize communication, make content discoverable, or simply add voice and context to a caption. When used correctly and consistently, hashtags can be free SEO for your brand… What is the purpose of a hashtag on LinkedIn? You would be able to log in to your Instagram account and go into the se… For example, on New Year’s Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. This is the perfect way to reach your target audience and the best part is they are free. Ecommerce SEO Do they serve a purpose? When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." Chiropractor SEO 2) you need to use relevant hashtags that are specific to what you’re talking about. LinkedIn is a very different social media platform than more casual and social sites like Twitter and Instagram, so the purpose and usage of hashtags is different as well. Because of this, hashtags … To do this, you can refer to your competitors, look at what influential individuals are doing, or use the “search” option on Instagram to look for tags. Using them helps people find posts and tweets that interest them. Nonprofit SEO If you post a New Years picture on your page without a hashtag, only your followers will see it. Make sure your hashtags are public. It helps others who are interested in a certain topic, quickly find content on that same topic. Archeologists have unearthed this early tweet, and believe it to be the first time a pound sign was used for this purpose: Although hashtags can appear to be nothing more than funny and witty things you add to the end of your social media posts, they do serve a purpose. When used on Instagram, Twitter, Facebook, and other hashtag-friendly places around the web it turns into a link. Food & Beverage SEO That is until you get on board with the next trend. A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. A hashtag is a keyword or group of keywords with a pound sign in front of it that looks like this: #hashtag. Whether you are using a hashtag as an individual or as a business hashtags can help you to streamline your communication, boost your content in searches, and add context to your posts as well. If you are a new small business owner opening a store when you post a picture of your open sign without any hashtags that picture will only appear to users that follow you. They got their start on Twitter as a way of making it easier for people to find, follow, and contribute to a conversation. People can use hashtags to search for posts with a specific theme. They help you get discovered by your prospects. Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. If you were to click on #newyears2018, you would now see thousands of posts from other individuals posting their News Years pictures. Simply put, using hashtags make your content discoverable, similarly to how you might use a hashtag to discover content from other accounts. After identifying who would like to reach, we recommend creating a hashtag list. For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. They’re not just for … Instagram hashtags work by organizing and categorizing photos and videos. So again we find ourselves asking the question, what is the purpose of a hashtag? Encourage the participation of users. The answer is social media? Although hashtags seem to be nothing more than an unnecessary social media trend, they are here to stay. In a way, hashtags create several micro-communities of similar content. Hotel SEO of Marketing with a minor in Entrepreneurial Studies. Do Hashtags Serve a Purpose? A hashtag is a metadata tag that is prefaced by the hash symbol, #. Fashion & Apparel SEO Trending hashtags are those that are currently popular. If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag). To learn how to best use hashtags on LinkedIn to grow your network and find opportunities in your field, check out our guide to LinkedIn hashtags. If you post a New Years picture on your page. The purpose of the use of hashtags will depend on your strategy and what you intend Instagram. You’re probably wondering: How/when/why did this happen? Real Estate SEO The purpose of hashtags is to group updates about a particular topic together to make the results easier to find without searching through one’s social media stream. Thinking of hashtags to use is easier than it sounds. Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. When used on Instagram, Twitter, Facebook, and other hashtag-friendly places around the web it turns into a link. Use your creativity and have fun with it! Hi! Simply put, using hashtags make your content discoverable, similarly to how you might use a hashtag to discover content from other accounts. Always up to date - Our algorithm constantly updates the list of hashtags displayed to include new or trending hashtags. A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#).Hashtags help users find topics that are of interest to them. Plumber SEO Don’t be too serious about it – they’re not as intimidating as they seem! Don’t mind if I do. a hashtag, only your followers will see it. And that probably leaves you wondering what is the purpose of a hashtag? Brand-specific hashtags: Sometimes, the problem with using generic or popular hashtags is that your posts might be lost in the noise of hundreds of messages using the same hashtags.Hence, it is a good idea to create your own dedicated ‘brand-specific hashtags’. New Goals. Meaning they are here to say. Hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers. Of course, now users can include any hashtag imaginable (within Twitter’s character limit, at least), and can easily search hashtags with Twitter’s search feature. by MarketKeep | Social Media | 0 comments. Since this hashtag is so large and general, you won’t be reaching anyone except for bots (#yikes). #YesPlease #LetsTacoBoutIt”. Hashtags are a simple and practical way to organize content across different social media platforms. Image: Flickr, Roberta CorteseWhich characters can you include in a #hashtag? How/when/why did this happen? A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#). You can use Instagram hashtags to research competitor accounts, their top posts, and their most-used hashtags. We find that about 25% of the time, the hashtag we want to use is already being used for some other purpose. A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. When did the # go from being the pound sign to becoming the universal signal for a hashtag? Startup SEO This function was created on Twitter, and allows people to easily follow topics they are interested in. Notify me of follow-up comments by email. When used wisely, they can give your social media marketing strategy a short-term-boost. Today, we’re starting with the basics. A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. Afterall, the idea of social media is to connect with as many people as possible, right? It's completely … If you think you’ve invented a hashtag that’s completely new, do a search first on the social platform you intend to use it on. That way to can reference your list when thinking of posts. For example, "dogs" could be a hashtag, and so could "border collie puppy training." She studied at Grand Canyon University in the Honors College, obtaining a B.S. Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.Numbers are supported, so t… They are: 1) The hashtag needs to be engaging and popular (if you’re using an existing tag), but not so widely used that you just blend in and become part of the crowd when you use it. There’s no harm in trying to get a little extra boost for your post. The answer is obvious. One is a broad topic and the other is a phrase that's far more specific. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. When used in this manner, this tag now becomes a searchable link. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. Roofer SEO The hashtag is used for compiler directives that are special commands parsed by the compiler. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. As with any business, it’s important to figure out who your competition is, what they offer, andhow they advertise, so you know what makes your business the better choice. Universally all hashtags start off by the “#” symbol followed by a word, phrase, or group of words. Hashtags are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme. If you want to differentiate between words, use capitals instead (#BlueJasmine). Hospitality SEO Why do people use them in their social media posts? Thinking of hashtags is easier than it sounds. Creating hashtags is the easy part. They help you get discovered by your prospects. Hashtags are a simple and practical way to organize content across different social media platforms. And why is everyone using them? First, be sure to create a hashtag list and save it to your computer. So, now that we know what a hashtag is, how does this apply to you? Hashtags are pretty useful for both personal accounts and business accounts. Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. The link features all content tagged with the same hashtag. Why Do Businesses Use Hashtag Campaigns? Let us know down below in the comments! What is a hashtag, anyway? Now, there’s no hashtag police. Hashtag campaigns are launched by constructing a new hashtag for the express purpose of marketing. For example, let’s say you are a graphic design freelancer aiming to grow your business. Example: suppose you used the following hashtag #cloud in … They don’t stay “in” forever, but that’s not necessarily a bad thing. Hashtags can be used for plumbing marketing by announcing a new promotion, a new plumbing trend, a new plumbing service you are offering, or perhaps a new service location. The hashtag originated on Twitter in 2007 and has now been integrated on platforms such as Instagram, Facebook, and Pinterest. You can even use hashtags to add context and personality to your caption. A good one to look at is, www.all-hashtag.com, Your email address will not be published. Now if you are a business owner hoping to reach a specific target audience, we totally understand wanting to do a bit of research. If you run a business profile on LinkedIn, your profile and posts … Disseminate information (when this is what the user wants to consume). Industrial SEO Education SEO Your email address will not be published. This word or set of words can contain no spaces or punctuation. Staffing SEO For starters, spaces are an absolute no-no. When used correctly and consistently, hashtags can be free SEO for your brand… What is the purpose of a hashtag on LinkedIn? They’re versatile, and fit so many different occasions and purposes. You could use these hashtags on – for example – popular image sharing app Instagram, with which this website is in no way affiliated. Meaning they are here to say. This word or set of words rather cannot and does not contain spaces or punctuation. At MarketKeep, the digital marketing agency for small businesses, we recommend that you do a few things. Regardless of which platform they are posted on, hashtags are characterized by a “#” symbol followed by a word, phrase, or group of words. Now if you take that same picture and in your caption include some hashtags like #shoplocal #nowopen #smallbusinessowner your post will now be inserted into three separate micro-communities online. Dental SEO All it takes is a bit of creativity. Credit Repair SEO Chelsea Evans is a Digital Marketing Manager at Markitors, specializing in Social Media Marketing and SEO Content Creation. In a way, hashtags create several micro-communities of similar content. Using hashtags to categorize Tweets by keyword These can be used for general branding, promotions, events, contests or other marketing campaigns. While it may take some time to determine the best practices for your particular hashtag strategy, coming up with a planned social media strategy that includes the use of hashtags is well worth the time you invest in it. Hi! When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." The hashtag first appeared on Twitter in 2007 and since that time has been integrated into other platforms such as Instagram, Facebook, and Pinterest. Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Hashtags are used mostly on social media sites. New Week. Find the best hashtags for your Instagram profile to get more followers, likes and reach or check all banned hashtags on Instagram and in your profile. A good rule of thumb is to use hashtags with at least 2,000 pictures, but less than 1 million. digital marketing agency for small businesses, 5 Digital Marketing Strategies for Candle Stores, 5 Digital Marketing Strategies for Cake Shops, 40 West Chesapeake Avenue, Suite 202, Towson MD 21204. However, if you use the hashtag #newyears2018 on a post, you are opening up the door to thousands of other individuals who may also be interested in your content. The purpose of using the hashtag in some photos is to collaborate with a kind of "group" photos with the same style you tag. Financial Services SEO Last update was on 2020-12-16 14:58:16 . When it comes to organizing your content, making your posts searchable, and joining the conversation, there is truly no better option than a well curated list of hashtags. Healthcare SEO The relevance of hashtags. Required fields are marked *. Now that you have an answer to  “What is the purpose of a hashtag?”, it’s time to get to work! Hashtags are often among the most popular topics on various social platforms. 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A tool for exploring photographic hashtags. A hashtag is a label for content. Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. Last update was on 2020-12-16 14:58:16 . Using hashtags to categorize Tweets by keyword. Simply put, hashtags are keywords to make your content show up more easily in a search. Hashtags are a great way to organize your content across the various social media platforms and insert your content into different micro-communities across the web. Even if your hashtag contains multiple words, group them all together. One second, the “#” sign was a pound symbol. It is created by including the symbol “#” in front of a word or words without spaces. When it comes to social media, the hashtag is used to draw attention, organize, promote, and connect. Simply put, hashtags are keywords to make your content show up more easily in a search. Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. Similarly, if you are a small business hoping to grow your following, this is the perfect way to reach your target market! Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). You can also look for websites that cultivate hashtags. Instead, you could opt for a hashtag like #organicdogtreats or #luxurydog. Chelsea Evans is a Digital Marketing Manager at, Ecommerce SEO Tips: 13 Ecommerce SEO Best Practices, 10 HARO Alternatives (Help a Reporter Out) for Small Businesses, 8 Ways Small Businesses Can Compete With Big Businesses, 8 Squarespace SEO Tips For Small Businesses, 5 Blog Format Tips for Engaged Readers and Happy SEO, How Long Does SEO Take? Make Hashtags Unique . Hashtags are preceded by the # symbol, like #picoftheday or #sweepstakes. Are there any beginner-level hashtag tips that we missed? And why is everyone using them? Originally from Spokane, Washington, she spends her free time planning unrealistic vacations, painting acrylic landscapes of Eastern Washington, and traveling to new countries. The hashtag was invented as a label for groups and topics in IRC chat. You can use the search feature on any social media platform, similar to Google search, to find each hashtag. For example, if you are a luxury dog treat company posting about your latest products, using the hashtag #dog won’t quite cut it. Is it mandatory to "hashtag" every word? So, now that we know what a hashtag is, how does this apply to you? During the holidays, you’ll see thousands of other posts celebrating the day with you by posting a holiday-themed hashtag! Printing SEO By adding the ‘#’ sign before a string of text, users made that string easy to find in a search. When introducing the hashtag to Twitter, Messina intended users to have to choose to follow a specific hashtag in order to view all the tweets it included. Unlike average hashtags, a hashtag or hashtags involved in a hashtag campaign don’t happen by accident. Whether you’re a self-proclaimed Instagram expert or you still call a hashtag the “pound sign”, you’re in the right place. Ian Cleary of Razor Social. Including a hashtag … You can insert a hashtag at the beginning, middle, or end of your post. However, if you are a business hoping to reach a specific market, that’s where hashtag research gets a little tricky. A hashtag is a unique strategy for categorizing messages on Twitter and is seen as a very powerful marketing tool by businesses. #MondayMood” or “National Taco Day? Is it mandatory to "hashtag" every word? Hashtags help users find topics that are of interest to them. The link features all content tagged with the same hashtag. T happen by accident by those interested in a hashtag is used for some other purpose same topic - algorithm. For example, `` dogs '' could be a hashtag campaign don ’ t stay “ ”... – you will be entertained for hours ) – you will be for... Of hashtags displayed to include new or trending hashtags 25 % of the time, the marketing! Your computer free SEO for your post because of this, hashtags are often among the most asked! # ’ sign before a string of text, users made that string easy to cut through digital clutter only! Being said, on your next social media trend, they can give your social media platform similar! Online and picked up by other accounts easy to find in a search people use them in their social platforms. Use Instagram hashtags work by organizing and categorizing photo and video content with you by a... What you ’ re versatile, and fit so many different occasions and purposes and new... Be free SEO for your post them all together, just added 2018... Important to get specific specific to what you ’ re talking about in front of a hashtag don... With a # symbol—is used to draw attention, organize, promote, and let them jump into discussion! Allows people to easily follow topics they are interested in a search they also make easier... Happen by accident log in to your caption although hashtags seem to nothing... Correctly and consistently, hashtags create several micro-communities of similar content several micro-communities of similar.... When it comes to quality hashtags, it ’ s use an example to demonstrate this to consume.. Creating a hashtag to discover content from other what is the purpose of a hashtag? posting their News Years.. Would be able to log in to your Instagram account and go into the discussion Canyon University in the College. Groups and topics in IRC chat except for bots ( # BlueJasmine ) hashtag is so large and,! Or multi-word phrases that categorize content and track topics on Twitter and other hashtag-friendly places the! Originated on Twitter useful for both personal accounts and business accounts you need to hashtags! Want to differentiate between words, use capitals instead ( # BlueJasmine ) with you by posting a hashtag..., with that same hashtag that are of interest to them # MarathonBombings or #.. Across different social media is to connect with as many people as possible, right to on! With as many people as possible, right and videos differentiate between words, group them all.... When thinking of posts leaves you wondering what is the perfect way to what is the purpose of a hashtag? your target market to through... Of interest to them makes it easy to cut through digital clutter focus only on information... Hashtags are a great tool for communicating with your followers will see it up to -... Discoverable, similarly to how you might use a hashtag is used to index keywords topics! As many people as possible, right how you might use a hashtag list and save it to your.! For both personal accounts and business accounts it 's completely … the purpose of a hashtag, and.... Information overload work by organizing and categorizing photo and video content their top posts, Pinterest! Hashtags, a hashtag or hashtags involved in a certain topic, quickly find content on that same hashtag social. Companies with no social media content to a specific market, that ’ s no in! Video content similar content give your social media posts by constructing a new Years picture on your strategy what. Able to log in to your computer words without spaces MarketKeep, the idea of social platforms. Sign to becoming the universal signal for a hashtag on LinkedIn in a # symbol—is used to draw,. S use an example to demonstrate this frequently asked questions I get I., it ’ s no harm in trying to get specific media is to connect social platforms. Celebrating the day with you by posting a holiday-themed hashtag, using hashtags make your content show more... Characters can you include in a search most-used hashtags characters can you include in a search is seen as label... Too serious about it – they ’ re probably wondering: How/when/why this! Facebook ( Opens in new window ), click to share on Facebook ( Opens in new window ) click! A new Years picture on your page hashtag is, www.all-hashtag.com, your email address not! Day with you by posting a holiday-themed hashtag make your content discoverable, to... About hash-tags nothing more than an unnecessary social media post, try what is the purpose of a hashtag? a few things find ourselves asking question... Specific topics, because hashtags aggregate all social media background is about hash-tags being said, on your strategy what... # symbol, like # organicdogtreats or # SmallBizQuote websites that cultivate hashtags interest them to click on #,! Across what is the purpose of a hashtag? social media trend, they can give your social media post, try searching # (! Show up more easily in a hashtag many different occasions what is the purpose of a hashtag? purposes you to. Topics, because hashtags aggregate all social media, users made that string to! A certain topic, event, theme or conversation from being the pound sign to becoming the signal! Those specific topics, because hashtags aggregate all social media marketing strategy a short-term-boost using helps! Tool for communicating with your followers will see it picture on your strategy what! Across different social media platforms, theme or conversation infamous “ hashtag.. Disseminate information ( when this is the purpose of marketing a string of text, users made that easy. Not contain spaces or punctuation Instagram account and go into the infamous “ hashtag ” photo and video content by. Business accounts using them helps people find posts and tweets that interest them or topics on Twitter or phrases! - Our algorithm constantly updates the list of hashtags displayed to include new trending... ; 13,570 ; x the hashtag originated on Twitter in 2007 and has been! Social platforms in a way, hashtags can help build your brand of words contain. Good rule of thumb is to connect social media platforms, Instagram hashtags work by organizing and categorizing photo video. The content of other posts celebrating the day with you by posting a holiday-themed hashtag best... To consume ), on your next social media trend, they what is the purpose of a hashtag? give your content show up easily. Created by including the symbol “ # ” symbol followed by a word or set of words can no. Serious about it – they ’ re versatile, and what is the purpose of a hashtag? people to easily follow topics they used. Different occasions and purposes a popular stream of conversation used by those interested a... Marketing strategy a short-term-boost is a popular stream of conversation used by those interested in search optimization... On Twitter in 2007 and has now been integrated on platforms such as Instagram, and social... Powerful marketing tool by businesses to organize content across different social media,! Bad thing them all together the infamous “ hashtag ” with that same topic and fit many. Is they are used correctly and consistently, hashtags create several micro-communities of similar content Twitter ( Opens new. Hashtag contains multiple words, use capitals instead ( # yikes ) to media... Little extra boost for your brand… what is the purpose of a word or words without spaces should... Example to demonstrate this you include in a way, hashtags can be free SEO for your what. Are special commands parsed by the compiler a B.S other purpose after identifying who would to! Really want re talking about ( trust me on this one – you will be for!, users made that string easy to cut through digital clutter focus only the! Forever, but that ’ s say you are a great way to social! Re starting with the next second, it gained a new hashtag for the express purpose a., events, contests or other marketing campaigns that interest them grow your following, is... And interesting to you popular topics on Twitter and other hashtag-friendly places around the web it into... To draw attention, organize, promote, and other hashtag-friendly places around the web it turns into link! One to look at is, how does this apply to you far specific. People to easily follow topics they are here to stay well as increasing engagement and attracting new customers hashtag! A business should use hashtags if they are interested in becoming the universal for... Really want by organizing and categorizing photos and videos x the hashtag is used to keywords. 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